Growing Your Membership Site
Once your membership site is up and running it’s time to focus on getting members, keeping members and the day to day management of your site.This growth stage of your membership site is one that will be in perpetual motion. As such, unlike the other stages this is one that will never really be ‘finished’ and that you will likely keep coming back to and dipping into as needed.
The aim of this stage is for you to be able to grow and manage your membership site on an ongoing basis.
Switch to this track?
Attract New Members
Member acquisition is an important part of your membership growth. Without a regular injection of new members your site can become stagnant and, if your churn is high, you may even begin to experience negative growth.
The first step to attracting new members is to increase the number of people actually visiting your site and the number of people signing up to your email list or sales funnel.
Your first step is to complete the first 10 lessons of the Attracting New Members course
We then recommend picking a particular attraction strategy to focus on and working through the relevant training:
If your traffic isn’t an issue but you are struggling to convert that traffic to email subscribers then you may it helpful to go through our List Building Essentials course.
Once you’re getting a decent amount of traffic and leads from your site, it’s time to focusing on converting more of those leads to paying members.
Your first step is to complete lessons 10-16 of the Attracting New Members course
Then run through the Powering Up Your Sales Funnel course and see what aspects of this you can incorporate into your current process.
Other strategies you can use for increasing membership sales:
Day to Day Management
It’s easy to focus on sales and retention as your main ongoing tasks with a membership site. However as with any business there are other reglar tasks that need to occur as well in order for your membership to flourish.
The first step in scaling your membership is actually to assess what’s already working for you and what you may need to change.
Memberships are ever evolving and it’s always a good idea to regularly check in and see if there is anything that you could be doing better, if your membership content still meets your members needs and if there are any features that you want to add or even take away from your membership.
Don’t be afraid to adapt your membership – changing things can be good for both you and your members.
We recommend auditing your current membership yearly.
Start by surveying your current members about the membership:
- What do they enjoy about the membership?
- What don’t they enjoy?
- What do they think of the different features or content types you provide?
- Is there anything they would like to see added or changed?
Then assess how you feel about the membership:
- Is there something you no longer enjoy doing?
- Have you seen the results that you expected?
- Do you feel you’re offering members the best experience?
- Are you happy with your retention and acquisition rates?
- Is there something else you would like to add?
Once you have a good idea of both your current situation and what you might want to change, you can put a plan in place to do so. Don’t feel you need to rush to make changes however – take time to implement things properly.
Put Together Your Site Stack
Your site stack is the combination of software and tools that you will use to create your membership site. Getting this right from the start will save you a lot of time and stress in the long run.